• Skip to primary navigation
  • Skip to main content
Market Hill | a northdoor group company |

Market Hill | a northdoor group company |

Working on big, expensive, complicated technology problems.

  • Home
  • Market Hill in the news
    • The Library
      • Guide to Tech Value Creation
      • AWS re:Invent 2020 simplified
      • AWS Cheat Sheet
  • Weekly Brief
  • What you can expect
  • | Tech Product Value Creation™, by Market Hill |
  • About Market Hill
    • Our Executive Team
    • Our relationship with Northdoor
  • How to get in touch
  • Show Search
Hide Search

Why a tech conference in the middle of the desert could be your best chance to create technology value in 2022.

Thomas Ballard · November 30, 2021 ·

AWS re: Invent, it’s fast becoming the go-to event for PE firms to mingle with their portcos. Typically, portcos will spend 7/8 figures on cloud services and infrastructure. That number will be growing rapidly.

AWS re: Invent is a great excuse to meet, persuade and ‘encourage’ your portcos tech leaders to find innovative ways to drive their AWS spend down.

Live music, entertainment, and an opportunity to significantly reduce your AWS bill. What more excuses do you need?

There are 5 common steps portco tech teams will take when ‘encouraged to reduce cloud cost’.

These steps will resonate from conversations with your portco tech leader about value creation. This low hanging typically gets at 10-20% of the total problem.

  1. Realise their cloud its costing too much, buy RI’s (or equivalent)
  2. Renegotiate with AWS etc.
  3. Turn off dev/test instances at the weekend
  4. Rightsize simple workloads
  5. Rest

The really good portcos will do the above, 5 steps, just earlier and quicker.

However, they are not particularly innovative, hardly worth a trip to Las Vegas.

What great companies do is create logical maps of their systems, end to end.

They use business>service>infrastructure data and map this to their customer behaviours. They use this to flip the cost equation on its head. This is how to create innovative, disruptive business change without worrying about what the underlying tech stack is doing.

These portcos typically see reduction of spend with AWS around 70%.

Consider how much value that could create, not just in increases to EBITDA. But your ability to fundamentally change the way your portco does business. All while not having to worry about the underlying technology in doing.

That sounds like a good way to spend 4 days in Las Vegas.

Thomas


P.S Whilst here at AWS re:Invent as a special treat, you can expect a daily unconsidered need with an AWS flavour. After this week, normal service will resume.

Unconsidered Needs aws, Private Equity, value creation

Market Hill | a northdoor group company |

· Market Hil © 2022 | a northdoor group company ·

  • Privacy Policy
We use cookies on our website. By clicking “Accept”, you consent to the use cookies.
Cookie settingsACCEPT
Privacy & Cookies Policy

Cookie Policy

Cookies

  1. A cookie consists of information sent by a web server to a web browser and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the webserver to identify and track the web browser.

  2. We may use “session” cookies, “persistent” and “Google advertising” cookies on the website. We will use the session cookies to: keep track of you whilst you navigate the website. We will use the persistent cookies to: enable our website to recognise you when you visit. We will use Google advertising cookies to collect data about your traffic and identifiers, also to link activity across devices and measure conversion events but it is done in a way that does not personally identify you.

  3. We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google’s privacy policy is available at: http://www.google.com/privacypolicy.html.


Disabling cookies

You can typically remove or reject cookies via your browser settings. In order to do this, follow the instructions provided by your browser (usually located within the “settings,” “help” “tools” or “edit” facility). Many browsers are set to accept cookies until you change your settings.
Further information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit www.allaboutcookies.org and www.youronlinechoices.com.uk.

Conversion / Tracking pixels

We pay for advertising from marketing partners on other sites, for example, Facebook/LinkedIn. These third parties sometimes require that we put a tiny image (“pixel”) from their site on any landing pages that users might arrive at. These pixels can create cookies for the third party so we can work with them to understand how successful their marketing campaign was. We also need to understand where a user came from, so that, if the user goes on to sign up on our Website, we can pay the correct marketing partner for their service. This website uses retargeting services from the social network LinkedIn. LinkedIn collects certain information via cookies to determine which web pages are visited. This data is then used to associate your browser with demographic categories, and serve LinkedIn ads based on your past visits to this website. Please note that any information collected by LinkedIn via cookies is not linked to any customer’s personal information collected by us.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.