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To the moon and back; how technology enables extraordinary demand

Thomas Ballard · April 1, 2022 ·

Last Saturday morning, I landed In Rome with my wife, ready to run the Marathon Sunday morning.

We had a simple plan. Collect the race number, drop our bags at the hotel, and buy my wife one of those new Swatch x Omega watches.

After lunch, we arrived at the Swatch store to find that the whole world had been queuing overnight.

Instead, we went for gelato.

While these watches were available globally in only a few stores; their website saw considerable increases in demand!

Their website kept going even though traffic, according to cloud flare, had increased 20000% in the last 24hrs.

What’s the point of all this, and what does it have to do with Technology value creation?

One of the biggest challenges for portco tech teams is technology performance at scale.

While occasionally, your website failing is a good thing.The value is in choosing how to deal with extraordinary events without worrying about what the underlying technology is doing.

Great PE firms run strategic technology performance programmes with their portco tech leaders to create the flexibility to do extraordinary things like Swatch.

How would you benchmark your pottos technology performance capabilities?

How would their tech platforms deal with a 20000% increase in demand?

What cool things will your technology programmes enable you to do?


Thomas

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