This is a nicely edited version of a discussion with a prospective client.
An example of an intangible technology value creation in practice.
My personal favourite strategic visionary was and is Steve Jobs. You might be thinking, great, nice to know, what does that have to do with technology value creation.
Steve Jobs was a pioneer of designing, building and marketing technology products based on the customers desired state. Making you feel an emotional connection to an inanimate piece of technology.
Apple designs products for the rebel, the artist, and the literary.
We probably all remember “1000 Songs in Your Pocket” at the launch of the iPod in 2001. You imagined the freedom you would get from owning an iPod. You no longer need to pre-load your MP3 player overnight; carry a spare memory card or CDs in a binder. You could buy an iPod, all the songs you would ever need, in your pocket.
Making people feel emotions toward technology is a critical part of Apple’s success, however, tangible value can be derived from these intangible experiences.
How do you put a value on intangible experiences?
Do your portcos customers desire your service or product? When they log a ticket to your tech support teams, do they come away with a warm feeling? When they use your SaaS platform, are they raving to their friends and colleagues about how it changed their life?
Intangible experiences are almost always measurable. If you can measure the impact, you can put a $ value on it. If not, what are you going to do about it?
Until next time.
P.S My first Mac was the iMac G4, c.2000, the ‘iLamp’.
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