With today being Christmas I thought I’d write something a little shorter.
It will be no surprise that like most I’ve been baking biscuits and cookies over the last few days.
The cookie apocalypse is coming.
Something is brewing in the tech industry. Keep your eye on the developing Facebook / Apple feud. This could change the way businesses can market and sell their products overnight.
I’ll write more about this in the coming weeks as the story develops.
The short explanation is Apple will allowing advertisers to track their users actions. This will break todays digital marketing model. If your portfolio companies focus heavily on digital marketing this will have a huge impact!
This change will happen early in 2021.
For now, I hope you have a great Christmas Day wherever you are and whoever you are with!