• Skip to primary navigation
  • Skip to main content
Market Hill | a northdoor group company |

Market Hill | a northdoor group company |

Working on big, expensive, complicated technology problems.

  • Home
  • Market Hill in the news
    • The Library
      • Guide to Tech Value Creation
      • AWS re:Invent 2020 simplified
      • AWS Cheat Sheet
  • Weekly Brief
  • What you can expect
  • | Tech Product Value Creation™, by Market Hill |
  • About Market Hill
    • Our Executive Team
    • Our relationship with Northdoor
  • How to get in touch
  • Show Search
Hide Search

Order takers, ambulance chasers, and value creators. Step changes to value creation in 2022

Thomas Ballard · February 11, 2022 ·

This week, I had three fascinating conversations on technology value creation; this blog is the curated output of those conversations.

For value creators only.

Here are some examples that will resonate from working with your portco tech leaders on technology value creation:

Order takers say:

“Do we have the budget to do that?”

“Our product is unique, so we can only do it this way.”

“We’ve got a board meeting; let’s wait till after that and see.”

And so on.

Ambulance Chasers say:

“We’ve got so many service incidents right now; we need to fix those before thinking about anything else!”

“We’re moving to this new tech platform; it won’t be a problem in 12 months.”

“I’m not sure right now; we have to invest in this new technology; everyone else is.”

Etc. Etc.

Value Creators do:

“How will we know we’ve been successful? What measures can we use?”

“Who will we need to involve, and how will we get them engaged?”

“What do we need to do to get started, what are we missing, what risks can we address? How can we showcase our value?”

Value creators live in a future world where they have already achieved the results; they want to make sure it stays that way and are ready to challenge the status quo to get there.

Ok, I get it; why is this distinction important for technology value creation?

As a value creator, you can sometimes be dissuaded by the influx of order takers and ambulance chasers in your portcos.

You might think I’m not sure we have the resource in the portfolio to support this? Or, what size of upside would be worth changing the value creation plan for? How certain would I need to be? How can I convince the board it is worth dealing with it?

How would you benchmark your portco tech teams approach to value creation?

Order takers and ambulance chasers can significantly limit the value you can create in your portcos. Identifying and eliminating them early can help keep your value creation plans on track and find opportunities to exceed your PE firm’s expectations.

Until next time.


Thomas

You can sign up for more ‘unconsidered needs’ below.

For more ‘unconsidered needs’ you can sign up below.

Unconsidered Needs Private Equity, value creation

Market Hill | a northdoor group company |

· Market Hil © 2022 | a northdoor group company ·

  • Privacy Policy
We use cookies on our website. By clicking “Accept”, you consent to the use cookies.
Cookie settingsACCEPT
Privacy & Cookies Policy

Cookie Policy

Cookies

  1. A cookie consists of information sent by a web server to a web browser and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the webserver to identify and track the web browser.

  2. We may use “session” cookies, “persistent” and “Google advertising” cookies on the website. We will use the session cookies to: keep track of you whilst you navigate the website. We will use the persistent cookies to: enable our website to recognise you when you visit. We will use Google advertising cookies to collect data about your traffic and identifiers, also to link activity across devices and measure conversion events but it is done in a way that does not personally identify you.

  3. We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google’s privacy policy is available at: http://www.google.com/privacypolicy.html.


Disabling cookies

You can typically remove or reject cookies via your browser settings. In order to do this, follow the instructions provided by your browser (usually located within the “settings,” “help” “tools” or “edit” facility). Many browsers are set to accept cookies until you change your settings.
Further information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit www.allaboutcookies.org and www.youronlinechoices.com.uk.

Conversion / Tracking pixels

We pay for advertising from marketing partners on other sites, for example, Facebook/LinkedIn. These third parties sometimes require that we put a tiny image (“pixel”) from their site on any landing pages that users might arrive at. These pixels can create cookies for the third party so we can work with them to understand how successful their marketing campaign was. We also need to understand where a user came from, so that, if the user goes on to sign up on our Website, we can pay the correct marketing partner for their service. This website uses retargeting services from the social network LinkedIn. LinkedIn collects certain information via cookies to determine which web pages are visited. This data is then used to associate your browser with demographic categories, and serve LinkedIn ads based on your past visits to this website. Please note that any information collected by LinkedIn via cookies is not linked to any customer’s personal information collected by us.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.