• Skip to primary navigation
  • Skip to main content
Market Hill | a northdoor group company |

Market Hill | a northdoor group company |

Working on big, expensive, complicated technology problems.

  • Home
  • Market Hill in the news
    • The Library
      • Guide to Tech Value Creation
      • AWS re:Invent 2020 simplified
      • AWS Cheat Sheet
  • What you can expect
  • | Tech Product Value Creation™, by Market Hill |
  • About Market Hill
    • Our relationship with Northdoor
  • How to get in touch
  • Show Search
Hide Search

Getting the value you deserve from product delivery in 2022

Thomas Ballard · June 17, 2022 ·

Last time, you learned the themes product value creation takes, and you’ll have taken a small test to see if your product teams have considered them.

Following this, readers asked for the typical ways portcos are currently trying to tackle these themes in 2022.

They are, of course, doing something, but the effectiveness of these programmes is limited.

Otherwise, tech programmes wouldn’t be spinning out together, costing more than planned and delivering less value, right?

The stages to bringing your portcos tech products to life.

The Product Strategy> The Product Roadmap> Product Delivery

The strategy is your team’s definition of your product’s 5-10 year vision and evolution to keep ahead of market trends using internal and external data.

The roadmap takes the strategic product vision, breaks down the required actions and forms this into steps to be delivered over the next 1-3 years.

Product delivery is taking the plan and getting the job done, delivering change pragmatically, along with the firm’s current needs.

What typically happens.

At the product stage, some fantastic ideas are created, a confident vision, but can often have gaps based on the protcos knowledge of their market.

As a result, the product roadmap can be under ambitious or over expensive. It may not consider PE exit timelines which may be shorter than the product lifecycle. CTOs can struggle to deal with these demands.

The knock-on effect is that 9/10 product delivery timelines will overrun as releases get delayed and competing programmes are created to deliver value to the failed main programme.

We are some of the best PE firms doing to solve this

For Private Equity, the clock is always ticking, and seeing significant value delivered within your investment horizon is critical.

In addition to the QVCMs, we mentioned previously. The best firms build consistent product frameworks that identify and predict which portfolio company needs intervention, when, and how much. The TVC Portco Heatmap

Throughout the quarter, we’ll build, assess and make recommendations for intervention from the TVC Portco Heatmap.

This is where you can influence the technology roadmap and align this to value creation

Most firms are seeing a $0.5 – $1M tech value creation windfall per portco per product theme in 90 days or less.

Does that sound like it’s worth taking action on?

Keep leading; it matters.

–

Thomas

Unconsidered Needs Private Equity, product review meetings

Market Hill | a northdoor group company |

· Market Hil © 2023 | a northdoor group company ·

  • Privacy Policy
We use cookies on our website. By clicking “Accept”, you consent to the use cookies.
Cookie settingsACCEPT
Privacy & Cookies Policy

Cookie Policy

Cookies

  1. A cookie consists of information sent by a web server to a web browser and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the webserver to identify and track the web browser.

  2. We may use “session” cookies, “persistent” and “Google advertising” cookies on the website. We will use the session cookies to: keep track of you whilst you navigate the website. We will use the persistent cookies to: enable our website to recognise you when you visit. We will use Google advertising cookies to collect data about your traffic and identifiers, also to link activity across devices and measure conversion events but it is done in a way that does not personally identify you.

  3. We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google’s privacy policy is available at: http://www.google.com/privacypolicy.html.


Disabling cookies

You can typically remove or reject cookies via your browser settings. In order to do this, follow the instructions provided by your browser (usually located within the “settings,” “help” “tools” or “edit” facility). Many browsers are set to accept cookies until you change your settings.
Further information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit www.allaboutcookies.org and www.youronlinechoices.com.uk.

Conversion / Tracking pixels

We pay for advertising from marketing partners on other sites, for example, Facebook/LinkedIn. These third parties sometimes require that we put a tiny image (“pixel”) from their site on any landing pages that users might arrive at. These pixels can create cookies for the third party so we can work with them to understand how successful their marketing campaign was. We also need to understand where a user came from, so that, if the user goes on to sign up on our Website, we can pay the correct marketing partner for their service. This website uses retargeting services from the social network LinkedIn. LinkedIn collects certain information via cookies to determine which web pages are visited. This data is then used to associate your browser with demographic categories, and serve LinkedIn ads based on your past visits to this website. Please note that any information collected by LinkedIn via cookies is not linked to any customer’s personal information collected by us.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT