• Skip to primary navigation
  • Skip to main content
Market Hill | a northdoor group company |

Market Hill | a northdoor group company |

Working on big, expensive, complicated technology problems.

  • Home
  • Market Hill in the news
    • The Library
      • Guide to Tech Value Creation
      • AWS re:Invent 2020 simplified
      • AWS Cheat Sheet
  • Weekly Brief
  • What you can expect
  • | Tech Product Value Creation™, by Market Hill |
  • About Market Hill
    • Our Executive Team
    • Our relationship with Northdoor
  • How to get in touch
  • Show Search
Hide Search

Fortnite has quickly and quietly revolutionised the commercial gaming model

Thomas Ballard · November 13, 2020 ·

On Tuesday (much to my wife’s surprise) I took delivery of my new Xbox.

The unboxing and setup experience with the Xbox was well thought out (see here). There was one problem. I didn’t buy any games.

So what do you do if you don’t have any games? You download Fortnite.

The gaming industry has been slow to move away from physical media.

The 2020 generation of consoles will change that.

It used to be that you’d spend $50 on a cartridge or disc and that was your game. In 2017 Epic Games wondered what would happen if they created a free game ‘aimed’ directly at teenagers.

That game was Fortnite.

Teenagers could play with their friends online without having to ask their parents to buy a game.

These ‘free’ games make money. A lot of money.  Much more than physical games

Infinity Ward who own Call of Duty Modern Warfare made $612m selling a disc based game in 2018.

Fortnite made $1.8bn over the same period in micro transaction revenue.

You can exchange a few real $s at a time to buy V-Bucks. These can buy skins, gliders or emotes. With Microtransations it’s not hard to imagine how spending a few dollars a week can add up.

Call of Duty’s new game Warzone is predicted to make $1.1bn in 2020 by adoptoping the ‘Fortnite’ model. Thats a great recovery, but what about the 3 years of missed opportunity?

Fortnite have also revolutionised marketing

We’re not talking pop-ups or banners. We’re talking branded events, live concerts & exclusive film releases in game.

In September 2020 Fortnite launched a concert series.

They are looking to create a global ‘tour stop’ for the worlds biggest artists. These concerts will feature augmented reality and last 15-45 minutes.

Epic Games keep pushing the boundaries to keep Fortnite relevant to their audience. There are key learnings here for other industries.

This comes back to defensive side disruption

Fortnite came along and changed the market.

How easy or difficult is it for someone to disrupt your business using technology? How can you make it even more difficult? How much would disruption impact you?

This could be your game changer.


Thomas

You can sign up for more ‘unconsidered needs’ below.

For more ‘unconsidered needs’ sign up below!

Unconsidered Needs Private Equity, value creation

Market Hill | a northdoor group company |

· Market Hil © 2022 | a northdoor group company ·

  • Privacy Policy
We use cookies on our website. By clicking “Accept”, you consent to the use cookies.
Cookie settingsACCEPT
Privacy & Cookies Policy

Cookie Policy

Cookies

  1. A cookie consists of information sent by a web server to a web browser and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the webserver to identify and track the web browser.

  2. We may use “session” cookies, “persistent” and “Google advertising” cookies on the website. We will use the session cookies to: keep track of you whilst you navigate the website. We will use the persistent cookies to: enable our website to recognise you when you visit. We will use Google advertising cookies to collect data about your traffic and identifiers, also to link activity across devices and measure conversion events but it is done in a way that does not personally identify you.

  3. We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google’s privacy policy is available at: http://www.google.com/privacypolicy.html.


Disabling cookies

You can typically remove or reject cookies via your browser settings. In order to do this, follow the instructions provided by your browser (usually located within the “settings,” “help” “tools” or “edit” facility). Many browsers are set to accept cookies until you change your settings.
Further information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit www.allaboutcookies.org and www.youronlinechoices.com.uk.

Conversion / Tracking pixels

We pay for advertising from marketing partners on other sites, for example, Facebook/LinkedIn. These third parties sometimes require that we put a tiny image (“pixel”) from their site on any landing pages that users might arrive at. These pixels can create cookies for the third party so we can work with them to understand how successful their marketing campaign was. We also need to understand where a user came from, so that, if the user goes on to sign up on our Website, we can pay the correct marketing partner for their service. This website uses retargeting services from the social network LinkedIn. LinkedIn collects certain information via cookies to determine which web pages are visited. This data is then used to associate your browser with demographic categories, and serve LinkedIn ads based on your past visits to this website. Please note that any information collected by LinkedIn via cookies is not linked to any customer’s personal information collected by us.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.