• Skip to primary navigation
  • Skip to main content
Market Hill | a northdoor group company |

Market Hill | a northdoor group company |

Working on big, expensive, complicated technology problems.

  • Home
  • Market Hill in the news
    • The Library
      • Guide to Tech Value Creation
      • AWS re:Invent 2020 simplified
      • AWS Cheat Sheet
  • What you can expect
  • | Tech Product Value Creation™, by Market Hill |
  • About Market Hill
    • Our relationship with Northdoor
  • How to get in touch
  • Show Search
Hide Search

Can an incomplete Digital Transformation still create value?

Thomas Ballard · May 14, 2021 ·

Picture this scenario, you’re getting geared up to exit an investment.

The Cloud Migration you’ve been working on is only 75% complete. The new product you’ve been working on is three months away. You’ve done all the heavy lifting. Taken all the pain. Today the value of all your hard work is $0.

Imagine you could launch a brand new technology product in the first 100 days.

Even an unfinished digital transformation has a $ value. There are five areas where tech change is often undervalued:

  1. Reducing technology-related customer churn
  2. Optimising technology cost
  3. Reducing critical service outages
  4. Creating tech data and insights
  5. Improving sprint velocity

For PE firms can position these incomplete transformations, the rewards are substantial

The reality is that most digital transformations fail. 84% of initiatives are abandoned after 24 months. Those that succeed still often experience significant, sometimes multi-year, delays. PE firms can accept some short-term pain in the investment, away from the market’s eyes.

Technology is a resource that PE firms are extremely well-placed to take advantage of this. Let’s not forget that a transformations goal is to make future change easier.

But you need a firm eye on measuring the value created today and the value creation potential. If you can put a $ value on it now you can put a value on it at exit.

Considerable value is being left on the table at exit for sellers. And there is an big opportunity to jump start value creation for the buyer.

Will you put a $ value on incomplete transformations going forward?


Thomas

  • Twitter
  • LinkedIn

You can sign up for more ‘unconsidered needs’ below.

For more ‘unconsidered needs’ you can sign up below.

Unconsidered Needs Cloud computing, Private Equity, transformation

Market Hill | a northdoor group company |

· Market Hil © 2023 | a northdoor group company ·

  • Privacy Policy
We use cookies on our website. By clicking “Accept”, you consent to the use cookies.
Cookie settingsACCEPT
Privacy & Cookies Policy

Cookie Policy

Cookies

  1. A cookie consists of information sent by a web server to a web browser and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the webserver to identify and track the web browser.

  2. We may use “session” cookies, “persistent” and “Google advertising” cookies on the website. We will use the session cookies to: keep track of you whilst you navigate the website. We will use the persistent cookies to: enable our website to recognise you when you visit. We will use Google advertising cookies to collect data about your traffic and identifiers, also to link activity across devices and measure conversion events but it is done in a way that does not personally identify you.

  3. We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google’s privacy policy is available at: http://www.google.com/privacypolicy.html.


Disabling cookies

You can typically remove or reject cookies via your browser settings. In order to do this, follow the instructions provided by your browser (usually located within the “settings,” “help” “tools” or “edit” facility). Many browsers are set to accept cookies until you change your settings.
Further information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit www.allaboutcookies.org and www.youronlinechoices.com.uk.

Conversion / Tracking pixels

We pay for advertising from marketing partners on other sites, for example, Facebook/LinkedIn. These third parties sometimes require that we put a tiny image (“pixel”) from their site on any landing pages that users might arrive at. These pixels can create cookies for the third party so we can work with them to understand how successful their marketing campaign was. We also need to understand where a user came from, so that, if the user goes on to sign up on our Website, we can pay the correct marketing partner for their service. This website uses retargeting services from the social network LinkedIn. LinkedIn collects certain information via cookies to determine which web pages are visited. This data is then used to associate your browser with demographic categories, and serve LinkedIn ads based on your past visits to this website. Please note that any information collected by LinkedIn via cookies is not linked to any customer’s personal information collected by us.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT