When it comes to technology platforms your technical teams need to have a firm grasp on three key levers. Your job is to choose which levers to start playing with.
You can decide where to invest and where you do not.
- Performance means looking at how fast your platform is—understanding how this compares to competitors. You are seeing how this maps to your user’s expectations.
- Efficiency is a measure of where to invest technical time. What operations are essential to your users? What needs to happen now or later?
- Stability is what happens when more users are on your system. Does it impact speed? Do you have intermittent outages? Do things start to fail?
If you have a handle on these three levers you should feel confident enough to make radical business change. You can get really creative with your value creation approach.
Let’s say one of your portcos sells a $40 per month subscription product. What would this mean if you went to a $0 per month advertising revenue model?
You think that will mean significant user volume increases. Volumes might increase by, let’s say, 22 times, which is a substantial uplift for most organisations.
Not if you have a handle on Performance, Efficiency, and Stability. You’ll be able to make whatever change you like without having to worry about what the underlying tech is doing.
That’s where the unconsidered value is.
Until next time.
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