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Weekly Brief

‘Unconsidered Needs’ is a short weekly email about the trials and tribulations of tech value creation.


Join the private email list for Private Equity Deal and Operating Partners with a value creation agenda. No spam and it’s free. Value Creators Only!


You can sign up for more ‘unconsidered needs’ below.

Unconsidered Needs Archive

A simple product review meeting framework for success in 2022

Thomas Ballard
May 19, 2022

This week I was invited to a product review meeting, and like most product review meetings, the first time out, it was chaos! What is a product review meeting, and why should Private Equity be involved? Technology teams can seem random, unorganised, and slow to make changes. You’ve probably found yourself frustrated by tech teams…

Continue Reading A simple product review meeting framework for success in 2022

Overcoming Risk aversion, why technology is treated differently from the rest of value creation.

Thomas Ballard
May 13, 2022

Last night I was racing a 5 km run; it’s a handicap series with the idea that everyone should cross the line simultaneously.; I even convinced my non-running wife to attend. Last night’s event used a new timing system. This used to be a piece of paper, a stopwatch, and some guesswork. Now, It’s a phone,…

Continue Reading Overcoming Risk aversion, why technology is treated differently from the rest of value creation.

How can you afford not to focus on Data Science?

Thomas Ballard
May 6, 2022

Last weekend, I raced my first Triathlon since 2019; I spent some time speaking with the race director; he was a fun guy. He talked about how they were being asked by people racing their events to do more with their data. He said we need an app; I said probably not. We talked about…

Continue Reading How can you afford not to focus on Data Science?

Triathlon kits and Technology value creation, reducing the friction.

Thomas Ballard
April 29, 2022

Here’s a short story that might resonate from working with your portco tech teams to value creation programmes. I’m part of a local Triathlon Club; we set a goal for 2022 to increase member engagement; we already have enough members; we just needed them to do more stuff with the club. We decided to do…

Continue Reading Triathlon kits and Technology value creation, reducing the friction.

What costal town farmers and technology value creation have in common in 2022.

Thomas Ballard
April 21, 2022

This morning I went on a cross-country mountain bike until the world’s end, in Maldon, Essex, UK; here’s a picture and a map. On the left was the sea, and on the right farmers’ fields. One hour in, I came across a sign, no exit from sea wall for 4 miles (6.44 km); when you…

Continue Reading What costal town farmers and technology value creation have in common in 2022.

How do you deliver a low-cost technology solution at scale without capital?

Thomas Ballard
April 8, 2022

This week, I watched a friend pitch for investment on Dragons Den (the original British version of Shark Tank). Their company offers online accessibility tools to help disabled users use the internet in a way that works for them. Their pitch was high quality, coherent and well-executed. Their business model didn’t work for the dragons.…

Continue Reading How do you deliver a low-cost technology solution at scale without capital?

Putting a $ value on Cloud Cost Optimisation in 2022

Thomas Ballard
April 7, 2022

If you missed the IMPACT Virtual Conference 2022 then this briefing is for you. As a Tech Value Creation follower, you might be surprised to learn about the trials and tribulations of putting a $ value on cost optimisation for your portcos.  Here are three insights you’ll get from this write-up: Why value being left…

Continue Reading Putting a $ value on Cloud Cost Optimisation in 2022

To the moon and back; how technology enables extraordinary demand

Thomas Ballard
April 1, 2022

Last Saturday morning, I landed In Rome with my wife, ready to run the Marathon Sunday morning. We had a simple plan. Collect the race number, drop our bags at the hotel, and buy my wife one of those new Swatch x Omega watches. After lunch, we arrived at the Swatch store to find that…

Continue Reading To the moon and back; how technology enables extraordinary demand

What does building a wooden deck and technology value creation have in common?

Thomas Ballard
March 25, 2022

Early this morning, delivered to my house by a crane where all the parts you’d need to build a wooden deck in my garden. I spent far too much time measuring, re-measuring, re-measuring with a friend, re-measuring with a family member, drawing a scale model of the deck before ordering parts needed. Here are some…

Continue Reading What does building a wooden deck and technology value creation have in common?

Revenue multiples, rapid growth and Mergers & Acquisition in 2022.

Thomas Ballard
March 18, 2022

Now that the Saharan dust has settled, we’re in for a heatwave here in England, at least for the next few months! A rare occurrence. The other week, on the subject of heat, someone told me ‘the M&A market is so hot now’. If someone has to tell you something is hot, how hot is…

Continue Reading Revenue multiples, rapid growth and Mergers & Acquisition in 2022.

Ultimate performance. Ultimate efficiency. F1’s new budget cap

Thomas Ballard
March 11, 2022

Today it’s my Birthday, which means it’s almost time for the Formula 1 session to start. Formula 1 is a great model for ultimate performance. Every car, driver, and team element is fine-tuned to be the best of the best. 2022 is the first year that a total budget cap will be used, alongside many…

Continue Reading Ultimate performance. Ultimate efficiency. F1’s new budget cap

Try, test, fail, repeat—early morning as a technology value creator.

Thomas Ballard
March 4, 2022

This morning was up and on my mountain bike at 5:50 am, before Sunrise, the best time of the day for exercise. Yesterday I’d decided to replace an axel on my rear wheel; 5 minutes into my ride, I’d realised it had failed. Last weekend, I decided to replace my disc brake pads, a routine…

Continue Reading Try, test, fail, repeat—early morning as a technology value creator.

What is the incentive for the companies being sold to become more than just good enough?

Thomas Ballard
February 25, 2022

This week, I’ve struggled to find something insightful and pithy to write and share. This is probably a symptom of all the distractions that are going on in the world right now. So, instead, I’ll share a short story about value creation. This week I had an interesting conversation with a firm regarding their approach…

Continue Reading What is the incentive for the companies being sold to become more than just good enough?

Did you know that only 3% of all technology workloads are in the cloud?

Thomas Ballard
February 18, 2022

That sounds like a tiny number, considering how every company, vendor and tech journalist talks about the cloud. Would you expect it to be higher? I’ve quizzed a few people on this over the years; most guess it is between 25-30%. If you break down the 3%, AWS has the clear lead: 47% AWS, 15%…

Continue Reading Did you know that only 3% of all technology workloads are in the cloud?

Order takers, ambulance chasers, and value creators. Step changes to value creation in 2022

Thomas Ballard
February 11, 2022

This week, I had three fascinating conversations on technology value creation; this blog is the curated output of those conversations. For value creators only. Here are some examples that will resonate from working with your portco tech leaders on technology value creation: Order takers say: “Do we have the budget to do that?”“Our product is…

Continue Reading Order takers, ambulance chasers, and value creators. Step changes to value creation in 2022

Where does DevOps sit on your value creation plans for 2022?

Thomas Ballard
February 4, 2022

This week I was turned on to the book ‘Scrum: The Art of Doing Twice the Work in Half the Time’ by Jeff Sutherland and J.J. Sutherland. For context, Jeff Sutherland was one of those who signed the Agile Manifesto in 2001. Can you believe that 2001 was 21 years ago?! In 2001, the Agile…

Continue Reading Where does DevOps sit on your value creation plans for 2022?

Market Hill | Northdoor | Private Equity | Value Creation

Market Hill in the news, articles, podcasts, interviews and books

Thomas Ballard
February 3, 2022

Here is a selection of articles, podcasts, interviews and books we’ve published or contributed to. If you are interested in hearing more, you can sign up for ‘unconsidered needs’ a weekly email about the trials and tribulations of technology value creation. Articles, podcasts, interviews PE Wire – Podcast, PE and digital transformationPE Wire article -…

Continue Reading Market Hill in the news, articles, podcasts, interviews and books

Tech value creation diagnostic

Challenging the Status Quo. A short story from the front lines of technology value creation.

Thomas Ballard
January 28, 2022

Here is a short, true story that you might recognise from working with your portco tech leaders. PortCo A is a PE-owned business creating a Multi-tenant SaaS platform. They also have a monolithic application that they want to unify with their new cool application. They ‘need’ to migrate to AWS. To date, they have migrated…

Continue Reading Challenging the Status Quo. A short story from the front lines of technology value creation.

The rebel, the artist, and the literary. A short story about technology value creation.

Thomas Ballard
January 21, 2022

This is a nicely edited version of a discussion with a prospective client. An example of an intangible technology value creation in practice. My personal favourite strategic visionary was and is Steve Jobs. You might be thinking, great, nice to know, what does that have to do with technology value creation. Steve Jobs was a…

Continue Reading The rebel, the artist, and the literary. A short story about technology value creation.

Money is no object; where do we start?

Thomas Ballard
January 14, 2022

I was asked an interesting question this week. ‘Ok, money no object, we have 18 months to maximise our value creation plan. What does the technology side of that look like?’ You probably say something similar to your portco management teams. How long does it typically take them to get their head around creating value?…

Continue Reading Money is no object; where do we start?

What does a fresh coat of paint and technology value creation have in common?

Thomas Ballard
January 7, 2022

It’s the new year, so I’ve been painting the walls in my living room (Sage green) over the last few evenings. One of those jobs that has been sitting on the list for too long. It got me thinking about the similarities between painting and technology value creation… When painting a wall, there are three…

Continue Reading What does a fresh coat of paint and technology value creation have in common?

Building high-performing portfolio companies are complex. Building high-performance tech platforms are just as difficult.

Thomas Ballard
December 17, 2021

When it comes to technology platforms your technical teams need to have a firm grasp on three key levers. Your job is to choose which levers to start playing with. You can decide where to invest and where you do not. Performance means looking at how fast your platform is—understanding how this compares to competitors.…

Continue Reading Building high-performing portfolio companies are complex. Building high-performance tech platforms are just as difficult.

The value creation upside being green in 2022

Thomas Ballard
December 10, 2021

One week on from AWS re: Invent 2021. Something Werner said toward the end of his Keynote has stuck in my head. He talked about how tech leaders are just as responsible for their carbon footprint as any other industry leader. Surely, this narrative extends to their Private Equity firms. Are carbon emissions now on…

Continue Reading The value creation upside being green in 2022

The next frontier of value creation.

Thomas Ballard
December 2, 2021

If you asked most people what they were most excited for at re: Invent, they would say Werner Vogels technical keynote. He does not disappoint. AWS has invested heavily these last 12 months to improve network latency. Creating new regions, local zones, relays to connect to space and outposts in the Antarctic. The goal of…

Continue Reading The next frontier of value creation.

AI, ML Re: Inventing the future of value creation.

Thomas Ballard
December 1, 2021

Today, AWS dedicated 2x full 2hr keynotes solely to AI and ML technologies. Nearly all of your PortCos will be investing 6/7 figures in Machine Learning and Artificial Intelligence. You’ve probably even recruited a new head of AI/ML/Data Science to your PE firm to bolster your in-house capabilities. There is considerable unrealised value in predicting…

Continue Reading AI, ML Re: Inventing the future of value creation.

Why a tech conference in the middle of the desert could be your best chance to create technology value in 2022.

Thomas Ballard
November 30, 2021

AWS re: Invent, it’s fast becoming the go-to event for PE firms to mingle with their portcos. Typically, portcos will spend 7/8 figures on cloud services and infrastructure. That number will be growing rapidly. AWS re: Invent is a great excuse to meet, persuade and ‘encourage’ your portcos tech leaders to find innovative ways to…

Continue Reading Why a tech conference in the middle of the desert could be your best chance to create technology value in 2022.

One of the biggest challenges at scale is technology performance.

Thomas Ballard
November 26, 2021

This week a colleague was complaining about the productivity hit their portcos were getting from slow response times on IT systems. Later in the week, I experienced this for myself after making a mistake on my Tax Return. A simple mistake. The wrong surname. After 95 minutes on hold to HMRC, a polite Scottish gentleman answered…

Continue Reading One of the biggest challenges at scale is technology performance.

Machine learning is fast becoming the differentiator in value creation.

Thomas Ballard
November 12, 2021

Nearly all of your PortCos will be investing 6/7 figures in Machine Learning. Those that aren’t, should have a roadmap to build significant capability within the next 12-18 months. Last week I was turned on to an excellent book, ‘Prediction Machines’. It introduces the concept of Machine Learning simply as an intelligent way to predict…

Continue Reading Machine learning is fast becoming the differentiator in value creation.

Your Code as a Crime Scene, forensic value creation.

Thomas Ballard
October 29, 2021

This week I’m reading the book ‘Your Code as a Crime Scene’. It provides practical techniques to forensically analyse tech issues that occur at scale. Along with insight on the psychology behind the decisions that led there. You might be thinking, what does forensically analysing code change have to do with value creation? These are…

Continue Reading Your Code as a Crime Scene, forensic value creation.

Outcomes over Output. The value of making tech change.

Thomas Ballard
October 15, 2021

This week I read the book ‘Outcomes over Output’. This book was recommended to me after an exchange with a client about data analysis methods. We talked at length about the math rather than the value acting now would realise for their investor. This example will probably resonate with you when working with portco tech…

Continue Reading Outcomes over Output. The value of making tech change.

Identifying tangible value in an intangible world

Thomas Ballard
October 1, 2021

This week I was turned on to an article from 2005 titled ‘Identifying the Business Value of What We Do’. An extract from this article that will resonate from working with your portco tech teams: ‘Half of all users who attempt to register can’t successfully complete the process. Those who do register find the process…

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Your Portco tech team’s approach to BBQ can tell you everything you need to know about their tech value creation potential.

Thomas Ballard
September 27, 2021

This weekend was suspiciously warm for Autumn in England. We decided to have not one but two BBQs with friends. We recently purchased an OUTBACK Meteor Hooded 4 Burner Gas BBQ Grill In Red, this is what a BBQ should look like. On both days to the amusement of my wife and friends. As soon…

Continue Reading Your Portco tech team’s approach to BBQ can tell you everything you need to know about their tech value creation potential.

What is the cost per user?

Thomas Ballard
September 17, 2021

Until you fully understand the impact of cost per user, IT cost reduction or investment decisions are like playing roulette When technology teams are asked to think about costs the first thing they think of is how to get them to come down. As important as this is It’s only half the story. The other half…

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What results does your Private Equity firm get from technology product reviews meetings?

Thomas Ballard
August 13, 2021

I’m coming to the end of my mid-length vacation in Italy. This year, on the beach, I’ve been re-reading ’The Phoenix Project’. It’s a novel about tech jargon, delays and re-prioritisation that limit technology value creation.

Continue Reading What results does your Private Equity firm get from technology product reviews meetings?

A nice story, but what does it have to do with technology value creation?

Thomas Ballard
August 10, 2021

For the first time in a long time, I took an international flight. In 2021, you need to complete some new forms… A passenger locator form, this lets people where you are going and why. A negative COVID-19 test certificate 48hrs before departure. A copy of your vaccine certificate, 0 1 or 2 doses. The…

Continue Reading A nice story, but what does it have to do with technology value creation?

Why data science is fast becoming the competitive advantage in Private Equity

Thomas Ballard
July 30, 2021

When you talk to PE firms about Data Science. Some will talk very openly about what they are doing. Others will prefer to talk about anything besides Data Science. Very few have little to no capability in this area. Some PE firms have built large teams of data scientists to compete against their rivals. Who…

Continue Reading Why data science is fast becoming the competitive advantage in Private Equity

Netting out GMT global minimum tax by reducing cloud cost

How to net out the Global Minimum Tax (GMT) by reducing cloud cost

Thomas Ballard
June 11, 2021

A G7 announcement out of Cornwall that you won’t have missed is the introduction of a global minimum cooperation tax (GMT). Some PortCos could see their corporation tax bills increase by 5-10% overnight. Today we’re going to look at how you could net out this increase using the same model cost introduced last week. If…

Continue Reading How to net out the Global Minimum Tax (GMT) by reducing cloud cost

Putting a dollar value on Cloud Cost Optimisation

Thomas Ballard
May 28, 2021

Picture this, each day your PortCo tech teams are provisioning more cloud services. Each month your cloud infrastructure bill is growing. There are rumblings of setting up a new data centre in Austin and South Africa. Something doesn’t feel right. You suspect that your PortCos might be spending too much money in the Cloud. You…

Continue Reading Putting a dollar value on Cloud Cost Optimisation

Incomplete digital transformation

Can an incomplete Digital Transformation still create value?

Thomas Ballard
May 14, 2021

Picture this scenario, you’re getting geared up to exit an investment. The Cloud Migration you’ve been working on is only 75% complete. The new product you’ve been working on is three months away. You’ve done all the heavy lifting. Taken all the pain. Today the value of all your hard work is $0. Imagine you…

Continue Reading Can an incomplete Digital Transformation still create value?

Legacy technology

What is the impact of legacy technology on value creation?

Thomas Ballard
April 16, 2021

Does it reduce your risk profile? Does it increase or reduce your cost base? Does it enhance revenue? Legacy tech brings with it unconsidered or unknown system constraints. These problems catch you out. They frustrate sales and marketing. You’ll ask yourself “why didn’t we know about this already?” They won’t be resource constraints, like people,…

Continue Reading What is the impact of legacy technology on value creation?

Digital Transformation and Private Equity, one buzz word at a time.

Thomas Ballard
March 19, 2021

Google ‘Digital Transformation’ and you’ll be treated to a myriad of different buzz words. Search ‘Digital Transformation Private Equity’. You’ll get the same buzz words, but you’ll be told you ‘need’ to do it fast… Here’s a very well-written FT article telling you to do just that. https://www.ft.com/content/1ba9d897-d3b2-4786-a8c0-304617d817a7 Digital transformation has become a catch-all term…

Continue Reading Digital Transformation and Private Equity, one buzz word at a time.

Your Friday night’s entertainment, courtesy of the open-source community.

Thomas Ballard
March 5, 2021

It’s Friday night. The kids are in bed and the takeaway has just arrived at your doorstep. You sit down on the sofa, pick up the TV remote and turn on Netflix. You ask Siri to turn down the lights, it’s time for the weekend to begin. Sounds great? 5 years ago your Friday night…

Continue Reading Your Friday night’s entertainment, courtesy of the open-source community.

The hidden challenges to adopting SaaS usage based pricing models.

Thomas Ballard
February 19, 2021

SaaS Usage-based pricing models are simple. As your customer grows so does how much they spend with you. Their success is your success. This article from Tech Crunch does a good job of detailing the benefits of SaaS usage-based pricing models. https://techcrunch.com/2021/02/18/why-do-saas-companies-with-usage-based-pricing-grow-faster/ But, we assume that behind every good SaaS company is a scalable and…

Continue Reading The hidden challenges to adopting SaaS usage based pricing models.

When your site fails, It can be great for business. Summary from IMPACT 2021.

Thomas Ballard
February 10, 2021

If you missed the IMPACT Virtual Conference 2021 then this briefing is for you. As a Tech Value Creation follower you might be surprised to learn about the silver lining found in a site failure. Here’s three insights you’ll get. Have you found yourself sitting in a virtual queue thinking why does it have to…

Continue Reading When your site fails, It can be great for business. Summary from IMPACT 2021.

NBA Topshot, Intangible, Expensive, State Of The Art.

NBA Topshot, Intangible, Expensive, State Of The Art.

Thomas Ballard
February 5, 2021

It’s amazing how much value is being created from intangible digital goods. NBA Topshot is a recent example of this intangible revolution. A blockchain-based platform allowing fans to buy, sell and trade digital ‘moments’. Moments can range from $2 to $250,000. Crazy for something that is still in Beta. What lessons Private Equity can take…

Continue Reading NBA Topshot, Intangible, Expensive, State Of The Art.

Why Gamestop and AMC is the least of Robinhood’s worries.

Thomas Ballard
January 29, 2021

It’s been a huge week in the GameStop & AMC saga. Aside from regulatory threats and crazy stocks, trading platforms have failed to keep up with demand. In particular Robinhood. It got me thinking. How much value is created by being able to keep up with demand? Or lost by not. And how can Private…

Continue Reading Why Gamestop and AMC is the least of Robinhood’s worries.

Newest Microsoft Gold partner on the block.

Thomas Ballard
January 22, 2021

Small announcement for Market Hill today. Thanks to our relationship with Northdoor we are welcoming ourselves as the newest Microsoft Gold partner on the block. What does this mean? Microsoft has recognised our expert skills in DevOps, Analytics, Data and Cloud platforms. What does this mean for my portfolio companies? They can continue to get…

Continue Reading Newest Microsoft Gold partner on the block.

It’s not you, it’s my ERP playbook.

Thomas Ballard
January 15, 2021

Last year implementing an ERP was the number one tech change operating partners made. Number two on the list was implementing a service now type platform. There are some obvious benefits for doing this. Integrating applications into one place. Integrating the management of all business processes. Giving business leaders a real-time view of core business…

Continue Reading It’s not you, it’s my ERP playbook.

Whats new for 2021? in 300 words or less…

Thomas Ballard
January 8, 2021

2021 hasn’t started out exactly how you wanted has it? Are you still feeling ambitious that things will get back on track, but wondering when? Who knows. Meanwhile here’s what you can expect from Unconsidered Needs in 2021. Each week you’ll receive engaging content, in 300 words or less, on the Private Equity relationship with technology. …

Continue Reading Whats new for 2021? in 300 words or less…

nintendo labo cardboard

Cardboard, the latest advancement in modern technology

Thomas Ballard
January 1, 2021

These last few days my daughter and I have been working through our Nintendo Labo. For those who don’t know this is a box of A3 cardboard sheets that you pop out and fold into tactile games. For both child and adult it’s a fantastic experience. You see the physical games building right before your…

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Watch out for the Cookie apocalypse

Thomas Ballard
December 25, 2020

With today being Christmas I thought I’d write something a little shorter. It will be no surprise that like most I’ve been baking biscuits and cookies over the last few days.  The cookie apocalypse is coming. Something is brewing in the tech industry. Keep your eye on the developing Facebook / Apple feud. This could…

Continue Reading Watch out for the Cookie apocalypse

When it goes wrong it really goes wrong. The pitfalls of Value creation from Cyberpunk 2077’s release.

Thomas Ballard
December 18, 2020

Last week the video game Cyberpunk 2077, a sequel to the popular 90s board game Cyberpunk 2020 was released. The launch was a complete failure unless you own a PC. Three days after the release, the share price of CD Projekt RED (the creators of Cyberpunk 2077) had dropped 40%. The co-founders lost the equivalent of…

Continue Reading When it goes wrong it really goes wrong. The pitfalls of Value creation from Cyberpunk 2077’s release.

Belli di Nonna

Belli di nonna. Fresh, homemade, quality pasta.

Thomas Ballard
December 11, 2020

A month ago my neighbour became another COVID-19 unemployment statistic. Like my wife he’s an Italian abroad. He decided he wanted to follow his passion and sell pasta online. Fresh, homemade, quality pasta. The quickest way to hit the ground running in 2020, Shopify. What is special about their technology? Where do they create value?…

Continue Reading Belli di nonna. Fresh, homemade, quality pasta.

American girl value creation

What American Girl can teach you about value creation.

Thomas Ballard
December 4, 2020

Last week a colleague of mine shared an article that talked about American Girl. It got me thinking. How much value is created by focusing on small details? How could Private Equity leverage that? What is the role of technology? What’s so special about American Girl? They aren’t selling dolls, they are selling an experience.…

Continue Reading What American Girl can teach you about value creation.

Black Friday, AWS outage

Did the recent AWS outage make you think about how reliant your business is on the cloud?

Thomas Ballard
November 27, 2020

I hope you all had a fantastic thanksgiving yesterday and are feeling extra full today. It’s no surprise that today, Black Friday 2020 will be the biggest online shopping day, ever. Global lockdown, pent up consumer demand and the promise of discounts have created the perfect storm. But, It could have been a very different…

Continue Reading Did the recent AWS outage make you think about how reliant your business is on the cloud?

Why can’t Apple TV+ get it right?

Thomas Ballard
November 20, 2020

It’s no secret that I’m a huge Apple fanboy. My first Apple computer was the iMac G4, also known as the iLamp because it looked like Luxo Jr from the Pixar short film. Last year with an extra day in San Francisco my first and only stop was to Apple Park. So, why have I…

Continue Reading Why can’t Apple TV+ get it right?

Fortnite has quickly and quietly revolutionised the commercial gaming model

Thomas Ballard
November 13, 2020

On Tuesday (much to my wife’s surprise) I took delivery of my new Xbox. The unboxing and setup experience with the Xbox was well thought out (see here). There was one problem. I didn’t buy any games. So what do you do if you don’t have any games? You download Fortnite. The gaming industry has…

Continue Reading Fortnite has quickly and quietly revolutionised the commercial gaming model

The long and painful virtual road to recovery with Zwift

Thomas Ballard
November 6, 2020

Last weekend I was racing my brother in the last race before lockdown no.2. We were racing an Aquathlon, 750 meter swim followed by a 5 km run. We came out the swim separated by 2 seconds. We started the run at the same time, pacing for a 17 min 5 km. On the 2nd lap I…

Continue Reading The long and painful virtual road to recovery with Zwift

Marginal Gains. 1% in undiscovered areas that adds up to big value

Thomas Ballard
October 30, 2020

Last week the Giro d’Italia went down to the wire. 3 weeks, 20 stages, 2163 miles in 85h22m07s. Two riders tied with the same time going into the final stage. A first in Grand Tour history. The final stage was a 10-mile Time Trial, the ultimate race of truth. Local Hackney boy Tao Geoghegan Hart…

Continue Reading Marginal Gains. 1% in undiscovered areas that adds up to big value

IBM Cloud 'Hybrid'

Only 3% of all workloads in the cloud? Really?

Thomas Ballard
October 23, 2020

Short answer is Yes. 3% of all workloads is in the cloud? That sounds like a tiny number. Considering how every company and vendor in the world talks about cloud. You’d expect it to be higher? I quizzed a few people on this, most guessed it was between 25-30%. If you breakdown the 3%, AWS…

Continue Reading Only 3% of all workloads in the cloud? Really?

When being offensive is great for business.

Thomas Ballard
October 16, 2020

I came across a podcast that interviewed Riccardo Basile of Permira. Riccardo talked about technology as a key value creation driver. I liked that. So, I’m writing about it. Technology has becomes a key element of value creation Value creation has moved beyond sales growth, expansion, risk reduction etc. Meanwhile, technology has moved beyond sector…

Continue Reading When being offensive is great for business.

green cloud kermit

It’s not easy being green.

Thomas Ballard
October 9, 2020

Are carbon emissions now on the Private Equity radar? Last week Blackstone announced plans to cut carbon emissions by 15%. This is within the first three years for new investments. That’s a good start. Green savings are often overlooked in tech, particularly the cloud. Cloud providers are doing most of the heavy lifting reducing emissions…

Continue Reading It’s not easy being green.

When your site fails it can be great for business!

Thomas Ballard
October 2, 2020

Wow. That was crazy. If you are a big kid or have kids, you’d have struggled to miss the pre-order launch of the Xbox series X and Playstation 5 last week. It was a huge mess. E-commerce platforms all over the world struggled to cope with the sudden increase in demand. Even Amazon was down.…

Continue Reading When your site fails it can be great for business!

Market Hill | Northdoor | Private Equity | Value Creation

An uncommon ‘Unconsidered Need’. Market Hill join forces with Northdoor.

Thomas Ballard
September 30, 2020

Thanks to those of you who helped keep this hush whilst we sorted the ins and outs over the last few months. Market Hill are now in the strongest position to help our private equity operating partners and their portfolio company CEOs to achieve tech value creation. As of 1st Oct 2020, Market Hill has…

Continue Reading An uncommon ‘Unconsidered Need’. Market Hill join forces with Northdoor.

How many potatoes do you want in the cloud?

Thomas Ballard
September 25, 2020

This week Google announced its ‘round the clock’ clean energy for the cloud. This came just 1 week after they announced their carbon footprint was now zero, meaning Google has compensated for all the carbon it has ever created. This is a great start. However, the announcement has some really interesting themes for the cloud…

Continue Reading How many potatoes do you want in the cloud?

TikTok is the most exciting big tech buyout in recent years.

Thomas Ballard
September 14, 2020

Could you have ever imagined an executive order from the president of the United States, saying that in 45 days all firms have to stop working with a Chinese run app? After speculation that Microsoft would get the deal, it seems like Oracle have found the formula that works for both the US and China.…

Continue Reading TikTok is the most exciting big tech buyout in recent years.

Performance testing is a waste of time.

Thomas Ballard
September 9, 2020

Performance testing on its own isn’t useful, it’s a waste of time and money. Testing can be a great method to understanding at a deep level where you can make radical, innovative and disruptive business change. But few use it this way. Almost every dev/product team out there can at some level of run automated…

Continue Reading Performance testing is a waste of time.

Start as you mean to go on.

Thomas Ballard
September 4, 2020

A common symptom of working with private equity is that the people you start the journey with are not the same as you end with. Most CTO’s will get their key leadership team post-acquisition and tell them: PE partners will have ‘some’ involvement going forward Expect ‘some’ changes in people, strategy and velocity.Don’t worry! With…

Continue Reading Start as you mean to go on.

Unconsidered needs private equity

Cost optimisation is boring…

Thomas Ballard
August 28, 2020

The real value of ‘cost optimising’ in the cloud isn’t really about how much money you save, it’s what you can do next… Value is made on the journey, understanding at a deep level where you can make radical, innovative and disruptive business change. Today most companies have internal teams who can do this work…

Continue Reading Cost optimisation is boring…

And we need to do it within 6 months…

Thomas Ballard
August 19, 2020

It gave me a rush of memories, thinking of those times I’d seen ‘big’ transformation programmes heading for the cliff. I had a previous client who

Continue Reading And we need to do it within 6 months…

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